IGTV is one of the mind-blowing updates from Instagram. Well is all about an online video platform that allows the users to upload a lengthy video. It is full of a fresh layout; people are very much thrilled to use it. Yeah, I’m talking about the vertical-video format. Generating engagement on IGTV is crucial, particularly if you are looking forward to building brand exposure. Or want to withstand your business for a longer time using these features.
It is best for brands, marketers to tell more about your product or services.
In this article, let us see a few best practices to be followed on IGTV.
I think you all know the importance of hashtags on social media. It helps to expand your reach and provide more exposure to your content. So, you must add the right hashtags to your content. In your video description, you can add up to 30hashtags. When you use the right hashtags, your video will get featured on the hashtags sections. Like your Instagram post, people will discover your IGTV video with the help of hashtags. So, ensure your hashtags are related to your posts. While using hashtags checks its popularity among your audience.
Post At Optimum Time
Posting time is crucial to get maximum reach and visibility to your videos. Imagine, if you post, when your audience is offline means how come your video will get reach and engagement. First, you need to identify your audience’s active time. Active time will vary from person to person, depending on their demographics like location, gender, age, interest, and more. But, still, you have some particular time, your maximum audience will be online. To find this, test your content with different timings and check its engagement rate.
Consistency Is Must, But Don’t Sacrifice Quality.
If your goal is to gain bags of engagement to your IGTV video, then consistency is essential. When you start posting regular videos, you give a valid reason to your audience to visit your channel. When you post frequently, your engagement level will automatically increase, and you can attract a new audience. It will help to magnify your views count. You can visit here to maximize your popularity and get more engagement rate. At the same time, providing quality content will construct authenticity towards your business and IGTV channel.
Decide Your Content You Like To Offer
Just like that, you can’t decide what type of content you want to upload on IGTV. First of all, you need to pick content that is most liked by your audience. Next, depending on your business or brands, you must tailor it. How you deliver your content or conveying your message is essential. Delivery is nothing but the method you choose to express yourself in front of your audience. Next to the tone, nowadays people are noticing everything. Your video’s tone is actually a big deal because it brings emotional connect or feelings to your audience. It would be best if you cared about it. If you are speaking about serious stuff, here the funny tone will not work. Depending on your content, you need to decide your tone or style.
Finally, you have to confirm your length; some may prefer lengthy, more detailed videos, whereas others like to have short videos. Necessity decides the size of the video. But on average, keep your video up to 15 to 30 minutes because it’s tough to keep your audience engaged for a more extended period.
If you follow the right marketing strategies, succeeding on the IGTV platform is not a big deal. Everyone must use IGTV to promote their business engagingly. I hope this article will guide some tips to get maximum engagement on IGTV.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.